康師傅控股有限公司（「本公司」）及其附屬公司（「本集團(tuán)」）主要在中國從事生產(chǎn)和銷售方便面、飲品及方便食品。本集團(tuán)于1992 年開始生產(chǎn)方便面，并自1996 年起擴(kuò)大業(yè)務(wù)至方便食品及飲品；2012 年3 月，本集團(tuán)進(jìn)一步拓展飲料業(yè)務(wù)范圍，完成與PepsiCo 中國飲料業(yè)務(wù)之戰(zhàn)略聯(lián)盟，開始獨(dú)家負(fù)責(zé)制造、灌裝、包裝、銷售及分銷PepsiCo 于中國的非酒精飲料。目前本集團(tuán)的三大品項(xiàng)產(chǎn)品，皆已在中國食品市場占有顯著的市場地位。據(jù)AC Nielsen 2014 年12 月零售市場研究報(bào)告的調(diào)查結(jié)果顯示，以銷售量為基準(zhǔn)，在2014 年1 月-12 月本集團(tuán)于方便面、即飲茶、包裝水及蛋卷的市場占有率分別為46.8%、53.9%、20.8% 及18.3%，穩(wěn)居市場領(lǐng)導(dǎo)地位；整體果汁的市場占有率為23.9%，居市場第二位。據(jù)Canadean 2014 年12 月數(shù)據(jù)顯示，百事碳酸飲料2014 年銷售量市占以30.3% 居市場第二位?！缚祹煾怠棺鳛橹袊矣鲬魰缘钠放?，經(jīng)過多年的耕耘與積累，深受中國消費(fèi)者喜愛和支持。

本集團(tuán)不斷完善遍布全國各地的銷售網(wǎng)絡(luò)，令新產(chǎn)品更加快速、有效地登陸市場，使得集團(tuán)產(chǎn)品處于行業(yè)領(lǐng)先地位。截至2014 年12 月底，本集團(tuán)共擁有582 個(gè)營業(yè)所及77 個(gè)倉庫以服務(wù)36,837 家經(jīng)銷商及118,359 家直營零售商。

本公司于1996 年2 月在香港聯(lián)合交易所有限公司上市。于2014 年12 月31 日，本公司之市值為128 億美元?，F(xiàn)時(shí)本公司已被納入英國富時(shí)指數(shù)中亞太區(qū)（除日本外）的成分股、摩根士丹利資本國際(MSCI) 香港成分股指數(shù)及恒生指數(shù)藍(lán)籌股行列。自2008 年起，康師傅控股因其穩(wěn)健的財(cái)務(wù)記錄及出色的管理和創(chuàng)業(yè)技能，已經(jīng)連續(xù)６年被福布斯評(píng)為「亞洲50 強(qiáng)」上市公司。

康師傅一直視消費(fèi)者食品安全為己任，以構(gòu)建質(zhì)量安全管理的良性循環(huán)為目標(biāo)。一切源于康師傅自始至終積極響應(yīng)「從農(nóng)田到餐桌」全程質(zhì)量控制理念的倡導(dǎo)，投入巨資嚴(yán)控源頭安全，牢牢掌握上游供應(yīng)鏈，嚴(yán)苛管理原料和供貨商。食品安全與產(chǎn)品質(zhì)量是關(guān)乎生命健康的頭等大事，是企業(yè)的立命之本，康師傅作為快消品行業(yè)的龍頭企業(yè)肩負(fù)著食品安全與質(zhì)量保障的重要責(zé)任，康師傅不斷構(gòu)建和完善 ISO220000 管理體系，建立風(fēng)險(xiǎn)預(yù)防管理機(jī)制，實(shí)施食品安全的全方位控制，確保產(chǎn)品質(zhì)量與安全。

「民以食為天，食以安為先」，食品安全保證是決定企業(yè)未來發(fā)展的關(guān)鍵變量。構(gòu)建食品安全與質(zhì)量保障任重而道遠(yuǎn)，康師傅作為快消品行業(yè)的領(lǐng)導(dǎo)品牌義不容辭地應(yīng)肩負(fù)起引領(lǐng)行業(yè)食品安全與質(zhì)量保障的使命?？祹煾祵⒉粩嘀铝τ诋a(chǎn)品質(zhì)量與食品安全，為廣大消費(fèi)者提供安全、美味、健康的食品。

食品安全一直是康師傅關(guān)注的核心內(nèi)容，結(jié)合在節(jié)能環(huán)保、公益事業(yè)、人才培育、兩岸文化交流等方面的努力，更獲得中國食品安全網(wǎng)和食安商城聯(lián)合主辦「2014 年度「食安杯」最受歡迎十佳食品安全企業(yè)」榮譽(yù)，并連續(xù)六屆在年度食品安全重要會(huì)議上倍受稱贊和嘉獎(jiǎng)。連續(xù)九年榮獲「大學(xué)生至愛品牌」榮譽(yù)。此外，康師傅入選 2014 年亞洲品牌500 強(qiáng)、上榜《福布斯》發(fā)布的全球最具創(chuàng)新力公司榜單、來自于研究機(jī)構(gòu) Kantar Worldpanel發(fā) 布 的2014年全球品牌足跡排行榜中康師傅榮登 2014 中國快消品牌 50 強(qiáng)足跡榜榜首、工信部發(fā)布 2014 年 C-BPI 榜 中康師傅方便面╱茶飲料╱瓶裝水連續(xù)四年獲得第一品牌稱號(hào)、德國品牌協(xié)會(huì)于 2014 年 3 月頒發(fā)的「最佳產(chǎn)品品牌獎(jiǎng)」及「最佳食品與飲料品牌獎(jiǎng)?！?/p>

康師傅基于社會(huì)需求以及企業(yè)自身可持續(xù)發(fā)展的需要，啟動(dòng)世界名校獎(jiǎng)學(xué)金計(jì)劃，并結(jié)合日本百年名校早稻田大學(xué)的資源，與包括復(fù)旦大學(xué)、上海交通大學(xué)、同濟(jì)大學(xué)、浙江大學(xué)、上海財(cái)經(jīng)大學(xué)、臺(tái)灣大學(xué)以及政治大學(xué)七所兩岸一類高校進(jìn)行合作，將支持兩岸優(yōu)秀學(xué)子繼續(xù)深造。近十年來，兩岸已有累計(jì)近一萬名的留學(xué)生在早稻田大學(xué)進(jìn)修，并對(duì)社會(huì)做出積極的貢獻(xiàn)。也正基于這樣的交流基礎(chǔ)，康師傅便選擇與早稻田大學(xué)合作及設(shè)立獎(jiǎng)學(xué)金計(jì)劃。截至2014年底，已經(jīng)有314位莘莘學(xué)子透過這個(gè)渠道進(jìn)入早稻田大學(xué)，未來還將預(yù)計(jì)支持總數(shù)超過400名的優(yōu)秀學(xué)生繼續(xù)深造。為了提供更廣泛的機(jī)會(huì)給予立志向?qū)W的優(yōu)秀青年，康師傅配合世界名校獎(jiǎng)學(xué)金的設(shè)置，同步創(chuàng)設(shè)「康師傅創(chuàng)新挑戰(zhàn)賽」的活動(dòng)，在合作的七所高校之外，開辟特別選考的機(jī)會(huì)，讓更多具備創(chuàng)新特質(zhì)的青年朋友也能赴早稻田大學(xué)進(jìn)修?！缚祹煾祫?chuàng)新挑戰(zhàn)賽」跨越學(xué)業(yè)成績的限制，邀請(qǐng)青年朋友就身邊值得關(guān)注的大小事件提出創(chuàng)意，經(jīng)過專家學(xué)者組成的評(píng)審團(tuán)認(rèn)可后自 2010年 至2014 年，「創(chuàng)響新生代」康師傅創(chuàng)新挑戰(zhàn)賽已經(jīng)成功舉辦五屆，大賽已成為具有品牌號(hào)召力的年度青年公益賽事。2014 年康師傅創(chuàng)新挑戰(zhàn)賽以「小公益大改變」為主題，校園巡講橫跨海峽兩岸22座城市33所高校，與6,000多名莘莘學(xué)子分享公益熱忱，共匯集來自海峽兩岸的公益提案 1,679 份，內(nèi)容涉及環(huán)保、教育、弱勢(shì)群體關(guān)愛、文化保護(hù)等領(lǐng)域。同時(shí)，為了幫助參賽選手更多地了解公益、認(rèn)識(shí)公益，更好地推動(dòng)他們的公益想法，康師傅創(chuàng)新挑戰(zhàn)賽以「授之以漁」為出發(fā)點(diǎn)精心安排為期三天的公益訓(xùn)練營，對(duì)于優(yōu)勝選手，大賽更提供赴美進(jìn)行公益交流的絕佳機(jī)會(huì)，為大賽的優(yōu)秀選手搭建與世界互聯(lián)的平臺(tái)。

2015 年 1 月 22 日，由大眾媒體發(fā)起的第四屆中國公益節(jié)活動(dòng)在京舉行，「康師傅創(chuàng)新挑戰(zhàn)賽」憑借其出色的項(xiàng)目規(guī)劃和執(zhí)行，廣泛的媒體關(guān)注度及良好的社會(huì)反響斬獲第四屆中國公益節(jié)「2014 年度最佳公益項(xiàng)目獎(jiǎng)」。這是繼康師傅創(chuàng)新挑戰(zhàn)賽獲得「中國最佳公共關(guān)系案例大賽公益?zhèn)鞑オ?jiǎng)項(xiàng)」和「最佳CSR傳播獎(jiǎng)」后，又一次榮獲企業(yè)社會(huì)責(zé)任類大獎(jiǎng)。該獎(jiǎng)項(xiàng)是社會(huì)各界對(duì)康師傅控股在公益領(lǐng)域做出的努力與貢獻(xiàn)的充分認(rèn)可和肯定。

濟(jì)弱扶貧向來是傳統(tǒng)美德之一。康師傅遵循「取之于民，用之于民，回饋社會(huì)，永續(xù)經(jīng)營」的經(jīng)營之道，歷年來投入助學(xué)、抗洪、抗震、扶貧、支持體育活動(dòng)等社會(huì)公益事業(yè)的費(fèi)用近 5 億元人民幣?？祹煾迪騺肀С秩损嚰吼?，人溺己溺的初衷，匯聚各子公司的力量，積極投身各公益活動(dòng)，在教育、兩岸文化交流以及扶貧賑災(zāi)等方面盡更大社會(huì)責(zé)任。當(dāng)洪水、地震、臺(tái)風(fēng)、暴風(fēng)雪來襲，當(dāng)?shù)氐娜藗冿柺転?zāi)難之苦，但是災(zāi)難無情，人有情 ! 作為負(fù)責(zé)任的企業(yè)公民，康師傅長期以來為扶貧賑災(zāi)公益事業(yè)貢獻(xiàn)自己的一份綿薄之力，積極回饋社會(huì)，更重要的是康師傅希望激勵(lì)和帶動(dòng)更多的愛心人士加入，共襄慈善盛舉，向?yàn)?zāi)區(qū)人民伸出援手，幫助他們渡過最艱難的時(shí)刻。

2014年8月3日云南魯?shù)榘l(fā)生6.5級(jí)地震，康師傅第一時(shí)間展開救援，8月4日17:00 第一批物資就已經(jīng)送達(dá)魯?shù)榭h民政局物資接收處，陸續(xù)共向?yàn)?zāi)區(qū)捐贈(zèng)康師傅方 便 面 8,100 箱、礦物質(zhì)水 4,150 箱、 百事純水樂 2,000 箱及棉被 1,000 套，前期緊急救助物資價(jià)值約合 78 萬元人民幣。

2014 年康師傅于福布斯發(fā)布的「全球最具創(chuàng)新力公司」榜上有名；2014 年 3 月康師傅獲德國品牌協(xié)會(huì)頒發(fā)「最佳產(chǎn)品品牌」及「最佳食品與飲料品牌」兩項(xiàng)獎(jiǎng)項(xiàng)、連續(xù)九年榮獲「大學(xué)生至愛品牌」榮譽(yù)、「2014 年度食安杯最受歡迎十佳食品安全企業(yè)」榮譽(yù)，這些榮譽(yù)的獲得，除對(duì)康師傅品牌力及競爭力的肯定外，更激勵(lì)我們不斷努力致力于為消費(fèi)者提供更豐富美味及安心的產(chǎn)品。

今后，本集團(tuán)仍將發(fā)展焦點(diǎn)集中于食品制造、營銷及流通行業(yè)，并繼續(xù)強(qiáng)化通路與銷售系統(tǒng)網(wǎng)絡(luò)，以建立「全球最大中式方便食品及飲品集團(tuán)」為奮斗目標(biāo)。

Tingyi (Cayman Islands) Holding Corp. (the “Company”), and its subsidiaries (the “Group”) specialise in the production and distribution of instant noodles, beverages and instant food products in the People’s Republic of China (“PRC”). The Group started its instant noodle business in 1992, and expanded into the instant food business and beverage business in 1996. In March 2012, the Group further expanded its beverage business, the strategic alliance between the Company and PepsiCo in the beverage business in the PRC was established. The Company is exclusively manufacture, bottle, package, distribute and sell PepsiCo non-alcoholic drinks in the PRC. The Group’s three main business segments have established leading market shares in the PRC’s food industry. According to AC Nielsen SCAN TRACK EXPRESS, based on sales volume, year-to-date December 2014, the Group was the market leader in instant noodles, ready-to-drink teas, bottled water and egg rolls, gained 46.8%, 53.9%, 20.8% and 18.3% market shares respectively. In the overall juice drink market, the Group gained 23.9% market share, ranked No. 2 in the market. According to Canadean December 2014 data, based on sales volume, Pepsi carbonated drinks gained 30.3% market share and held a second position. After years of hard work and accumulation, “Master Kong” has become one of the best known brands among consumers in the PRC.

The Group distributed its products throughout the PRC through its extensive sales network consisting of 582 sales offices and 77 warehouses serving 36,837 wholesalers and 118,359 direct retailers as of 31 December 2014. This extensive sales network is a significant contributor to the Group’s leading market position and it enables the Group to introduce new products rapidly and effectively.

The Company was listed on The Stock Exchange of Hong Kong Limited in February 1996. Market capitalisation as at 31 December 2014 was US$12.8 billion. The Company is a constituent stock of British’s FTSE All-World Asia Pacific Ex-Japan Index, Morgan Stanley Capital International (MSCI) Hong Kong Index and a component stock of Hong Kong‘s benchmark Hang Seng Index. For six consecutive years from 2008, Tingyi was named one of the 50 best listed companies in Asia by Forbes for its solid financial track record, excellent management and entrepreneurial skills.

Master Kong has always upheld customer food safety as its responsibility, which targets to build a positive cycle of quality and safety management. All thanks to Master Kong’s dedicated support for the guiding principle of total quality control “from farm to table” . Master Kong invested heavily to control food safety from the source and closely monitored the upstream supply chain through tight management of the raw materials and suppliers. Food safety and product quality have been the top priority related to life and health, and also the foundation of enterprises. Being a leading enterprise in the fast moving consumer goods industry, Master Kong holds the important responsibility of food safety and quality guarantee. Master Kong constantly builds and improves ISO220000 management system, establishes risk prevention management system, implements entire control over food safety and ensures product quality and safety.

“Food is No. 1 need and food safety is the first consideration”.Food safety is the key variable of future development of enterprise. Establishing food safety and maintaining food quality is a heavy responsibility and long way to go. Being a leading brand in the fast moving consumer goods industry, Master Kong has no doubt to hold the industry responsibility of food safety and quality guarantee. Master Kong will constantly strive for product quality and food safety, as well as provide consumers with safe, tasty and healthy food.

Food safety has always been the core concern for Master Kong through the combined efforts on energy-saving and environmental protection, social charities, talent development and cross-strait cultural exchanges. Also, Master Kong was awarded the honor of the “2014 “Food Safety Cup” Most Popular Best Ten Food Safety Enterprise” jointly organized by Chinese Food Safety Publicity Web and Food Safety Mall, Daily, as well as being recognized and acclaimed at the important annual conference on food safety for six consecutive years, and being recognized the honor of the “Most Favorite Brand of University Student” for nine consecutive years. Besides, Master Kong was being awarded “2014 Asia Brand 500”, being listed in the World’s Most Innovative Companies published by Forbes, being listed in the top of 2014 Top 50 Chinese FMCG Brands Footprint of 2014 Global Brand Footprint published by Kantar Worldpanel, a research institute. Master Kong’s instant noodle/tea drinks/bottled water was being awarded Top Brand in 2014 C-BPI published by Ministry of Industry and Information Technology for four consecutive years. Master Kong also won the “Best Product Brand Award” and the “Best Food & Beverage Brand Award” granted by the German Brands Association in March 2014.

Based on the society needs and its own needs of sustainable development, Master Kong has started the world elite universities scholarship program, and combined with the resources of Waseda University, a prestigious university in Japan with over 100 years of history, and co-operated with seven universities in the cross-strait, namely Fudan University, Shanghai Jiao Tong University, Tongji University, Zhejiang University, Shanghai University of Finance and Economics, National Taiwan University and National Chengchi University, will support outstanding students between the cross-strait to further studies. In the past decade, nearly 10,000 students in total students overseas further studied in Waseda University, and actively contributed to society. On the ground of such exchanges, Master Kong decided to co-operate with Waseda University of the scholarship program. As of the end of 2014 many students, around 314 studied in Waseda University though this scholarship program, we expect that totally over 400 outstanding students will further study in Waseda University in the future. In order to provide more opportunities to outstanding youths dedicated to study, in align with the world elite universities scholarship program, Master Kong synchronously launched the “Master Kong Creative Challenges” (康師傅創(chuàng)新挑戰(zhàn)賽) activity, in addition to such seven cooperated universities, which also offers a special selection opportunity to the youths with the characteristic of creativity to further study in Waseda University. “Master Kong Creative Challenges” (康師傅創(chuàng)新挑戰(zhàn)賽) beyond the restriction of academic results, but invite youths to raise more creative ideas about the daily events which we should concern. After the recognition from the adjudication panel which comprises with professionals, such youth can be entitled to the special selection qualification to compete for the opportunity of further study in Waseda University. The “Master Kong Creative Challenges” program has penetrated into nearly a hundred schools on both sides of the Taiwan Straits since 2010 and the number of persons involved through the online platform also reached 170 million.

From 2010 to 2014, the “New generation with creativity and sound bite” Master Kong Creative Challenge has been successfully organized for five years. The program has become a branded and alluring annual charitable event for youths. In 2014, “Master Kong Creative Challenges” (康師傅創(chuàng)新挑戰(zhàn)賽) used “Big Change with Small Charity” (小公益 大改變) as its theme. Master Kong held school speech tours in 22 cities and 33 high schools on both sides of the Taiwan Straits, which shared charitable enthusiasm, and totally collected 1,679 charitable proposals from both sides of the Taiwan Straits, involving various areas, including environmental protection, education, caring for the weak and poor, cultural protecting. At the same time, in order to assist candidates to understand charity and realize charity and to further promote their chartable thinking, Master Kong has arranged a charity training camp for a period of three days with the selected theme “a teaching of fishing skills” as the starting point. As for winners, such challenges also provided a valuable opportunity to undergo a charity exchange in America, which established a connected world platform to outstanding candidates in the challenges.

On 22 January 2015, the 4th China Charity Festival promoted by mass media was held in Beijing, which “Master Kong Creative Challenges” won “2014 Best Charity Project Award” in the 4th China Charity Festival by virtue of its outstanding project planning and implementation, arousing general media concern and warm feedback from the public. This is another Corporate Social Responsibility Communication Award won by The Master Kong Creative Challenge program after it has been confirmed of winning the “Charity Communication Award in the Best Public Relations Case Competition in China” and “ The Best CSR Communication Prize”. Such award represents a fully reorganization and affirmation from community to the efforts and contributions in respect of charity area made by Master Kong.

Salvation and helping the poverty is one of the traditional virtues. Master Kong has always committed to develop the maximum value of people oriented activities. Salvation and helping the underprivileged is one of the traditional virtues. Upholding the operation philosophy of “obtaining from the people, using on the people and repaying the society for a sustainable operation”, Master Kong has contributed an aggregated amount of RMB500 million for social charitable work such as sponsoring education, fighting floods, relieving earthquakes, relieving poverty, supporting sports activities during past years. Master Kong always upholds the philosophy of empathy, feeling how others feel, by gathering all the power of subsidiaries and proactively devoting to various social charities, so as to fulfill more social responsibilities in education, cross-strait cultural exchange and poverty relief and disaster relief work. When flood, earthquake, typhoon, blizzard struck, the local people would suffer from disaster, but relentless disaster with enthusiastic people! Being a responsible corporate citizen, Master Kong has been contributed its humble effort to property relief, disaster relief and charity, as well as actively rewarded the society, more importantly, Master Kong wishes to motivate and bring more enthusiastic people to join, in order to jointly support charity and lend a helping hand to people in disaster area and help them to get through in the most difficult time.

On 3 August 2014, Ludian, Yunnan stuck by earthquake with a moment magnitude of 6.1, Master Kong started rescue immediately. First batch of supplies was delivered to receive counter Ludian County Civil Affairs Bureau on 4 August at 17:00, which successively donated 8,100 boxes of Master Kong instant noodle, 4150 boxes of mineral water, 2000 boxes of Pepsi Aquafina and 1,000 quilts, and upfront emergency relief supplies value amounted approximately RMB780,000.

In 2014, Master Kong was being listed in the World’s Most Innovative Companies published by Forbes. In March 2014, Master Kong received the “Best Product Brand Award” and the “Best Food & Beverage Brand Award” from The German Brands Association. And being recognized the honor of the “Most Favorite Brand of University Student” for nine consecutive years. Master Kong was awarded the honor of the “2014 ‘Food Safety Cup’ Most Popular Best Ten Food Safety Enterprise”. By obtaining these honors, the brand power and competitiveness of Master Kong were recognized, what’s more, we are encouraged to constantly endeavor, trying to provide consumers with more varieties of delicious and safe products.

Focused on food manufacture, sales and circulation business, the Group will continue to strengthen its logistics and sales network in the PRC with target of becoming “The largest Group for Chinese Instant Food & Beverage in the World”.