工作內(nèi)容:
1. 負(fù)責(zé)產(chǎn)品上市的賣點營銷策劃,研究競品的動態(tài),輸出有競爭力的營銷內(nèi)容;
2. 負(fù)責(zé)產(chǎn)品內(nèi)容制作的項目管理(包括商詳、短視頻、TVC 等),保證項目及時推進;
3. 圍繞重點產(chǎn)品,負(fù)責(zé)運營自媒體矩陣(北美社媒平臺)等的優(yōu)質(zhì)內(nèi)容;
4. 執(zhí)行產(chǎn)品營銷所需的臨時任務(wù)。
崗位要求:
1. ??萍耙陨蠈W(xué)歷,有創(chuàng)造力、有網(wǎng)感;
2. 對科技、電子、房屋改造感興趣,有產(chǎn)品營銷策劃及項目管理經(jīng)驗,有從策劃到落地的經(jīng)驗優(yōu)先;
3. 對北美市場營銷內(nèi)容的特點有一定理解,優(yōu)秀溝通及審美能力;
4. 工作態(tài)度認(rèn)真負(fù)責(zé),積極承擔(dān)工
作。
Product Content Marketing
Are you a content connoisseur with a knack for nifty marketing strategies? We've got a gig for you! Here's the lowdown on what you'll be tackling:
Job Responsibilities:
1. Whip up wickedly smart marketing plans for product launches, keep tabs on what the competition is up to, and churn out killer content that's ahead of the curve.
2. Manage the whole sha-bang when it comes to creating product content (think product pages, snazzy videos, TV commercials, you name it) to make sure our projects are on point.
3. Curate top-notch content across our self-made media landscape targeting North American social platforms for our top-tier products.
4. Handle any quirky, spur-of-the-moment tasks needed to rock our product marketing efforts - no sweat.
Qualifications:
1. An associate degree or higher, with excellent creativity, and a strong understanding of the internet culture.
2. Got a soft spot for tech, electronics, or home renovation? Tick! Experience in cooking up snazzy marketing plans and managing projects like a boss? Double tick! Been there, done that? Triple tick!
3. Know the ABCs of North American marketing vibes, ace in communication, and have an eye for aesthetics.
4. Take your work seriously but keep your vibes chill, all about that "can-do" spirit.